FIR NW: SELF-PROMOTION
FIR’s long-term success depends on increasing the number of students that want to participate in the program. Many students in the advertising and graphic design programs are unaware of FIR, what it is, and what it has the ability do for them. Overall, there is also an overwhelming lack of awareness about the advertising program within Portland State University as a whole.
spring 2018: the Daily Pinecone
the strategy
the Daily Pinecone offered Portland State students an inside look into the world of advertising and the various advertising disciplines one could explore by joining FIR. Not wanting to take ourselves too seriously and to also promote a fun work environment, the tone of the newspaper took a tongue-in-cheek tone to attempt to attract students who might otherwise feel as though they would not ‘fit in’.
the guiding insight
creating meaningful advertising requires a team of dedicated people with different world-views, and increasing the diversity within the advertising world will only make that world a more interesting place.
the team
account manager: Amanda Jara De La Vega | strategists: Dave Oliva, Kayla Eady, and Taylor Wood | copywriters: Maranda Seney, Steven Peeler, KJ Siharath, and Jose Vizcaya | art directors: Amy Hodges and Nic Allstott | media: Elliot Dow
fall 2018: vote for FIR
the strategy
with the mid-term elections top-of-mind, the Vote for FIR (and by vote we mean apply) Campaign offers a bit of levity in a politically volatile and polarizing time. The images are abstract and whimsical, to promote the environment experienced in FIR, as well as to illustrate the uncertainty in the world around us. The posters created for this campaign were created with the same tongue-in-cheek tone as the Daily Pinecone, and included a phone number linked to a prepaid-cellphone programmed with absurd pre-recorded voice messages.
the guiding insight
creating meaningful advertising requires a team of dedicated people with different world-views and increasing the diversity within the advertising world will only make that world a more interesting place.
the team
account manager: Sharon Wyatt | strategists: Taylor Wood, Savannah Galindo, and Thaddeus Gincig | copywriters: Maranda Seney, Steven Peeler, and Howard Kennedy | art directors: Amy Hodges, Tamim Almosalam, and Danielle Emeka | media: Caitlin Sauer