olympia provisions

Olympia Provisions, Oregon’s first USDA-approved salumeria, was founded in 2009 by Elias Cairo and his sister Michelle. Salumist, Elias Cairo, grew up first generation Greek-American with a father who made charcuterie at home, where doing things the old-fashioned way was commonplace. Eli then journeyed to Europe as an apprentice in the kitchens of masters – rediscovering the art of curing meat and finding inspiration in the markets and mountain towns of the old world. He eventually moved to Portland and opened Olympia Provisions SE, the first of a collection of five restaurants. Family guides Olympia Provisions, as well as their undying commitment to authentic, old world traditions and the highest quality products.

Screen Shot 2018-11-12 at 11.37.56 AM.png — FATHER’S DAY CAMPAIGN

The client required a campaign that not only would create value for their consumers, but also generate web-store traffic and sales.

We leveraged a $1000 budget to attain $98k in sales – reaching $22k (28.9%) over the previous year, and $13k (15.3%) over our goal.

Olympia Provisions came to us to aid in categorizing their customers into distinct profiles based on preferences, tastes, lifestyles, and other descriptive factors to be used in guiding future marketing efforts.

A survey was distributed and analyzed for trends. These results were further refined through exploring Claritas, MyBestSegments, ESRI Tapestry Segmentation Profiles, and Simmons OneView to establish four unique profiles.

Screen Shot 2018-11-12 at 11.36.05 AM.png — CONTENT CREATION REPORT

Following the creation of Olympia’s customer profile report — a detailed account of the demographics, psychographics, geographics and behavioristics of their customer — we built a content creation report in order to help our client implement changes to satisfy these findings.

This report focused on educating and engaging Olympia Provisions’ audience through valuable, strategic content.

Screen Shot 2018-11-12 at 11.47.03 AM.png — HOLIDAY CAMPAIGN

In order to prepare for the winter holiday season we needed to tailor our communications to respond to the wants and needs of our newly uncovered audience.

Research implied that these home cooks and hosts have a desire to become more informed and capable consumers, and we realized just how Olympia could help.